Pay Per Click is a method of advertising through search engines, social networks and their affiliate websites whereby you only pay when your advert is clicked on. For instance, if you are a vet and took out an advert saying ‘use our service today and receive 10% off’, you’d set a rate of how much you were willing to pay for each click of that advert. If you were to advertise through Google’s program (Adwords), then the amount you were willing to bid on your keywords for the ad would determine how prominently you were placed on Google. If you are paying a high rate for pay per click than you could be at the top of the search results but if you were paying a low rate, you may find yourself on lower ranked search pages. It’s something of an art and science to pick the right keywords to advertise with and set budgets which yield worthwhile return.
The real benefit to Pay Per Click is that it is a more focused medium compared to traditional advertising such as newspapers or television. You have the chance for your advert to appear to people who are searching for your type of service and only paying for those that click on it. Thanks to sophisticated tracking techniques, you can also get information back on where your clicks are coming from and use that to help target future ad campaigns.
Transmission Management specializes in all the major Pay Per Click programs and is currently offering $100 worth of Google Adwords advertising free for all new clients.