People accessing the internet through mobile phones are set to rise exponentially. Over the course of the next 3 years, it is expected that more people will be accessing the internet through their Smart Phones than people using laptop and desktop computers combined. Mobile phones already play a pivotal role in local search and with their increased usage will completely reshape the local landscape as we know it. It’s important that your business and website is ready for this. Right now, 91% of businesses are not enabled for the mobile revolution and that includes some of the big players out there too. It’s a perfect moment to seize upon developing technology and put your business in front. One of the many things we offer as part of our mobile marketing package is mobile websites and landing pages. These play a pivotal role in any mobile marketing campaign as you need to ensure you have a website that when directed to on a small screen phone, will display the options clearly and concisely without excessive scrolling and enlarging which is what a normal website will tend to do in this format. A mobile website is basically a scaled down version of a normal website with only the most relevant options relating to the mobile user left on screen. This makes it a lot easier for the mobile user and increases click through rates and purchases. See the below example of a Doctor’s normal webpage and mobile webpage:

The difference between a mobile website and normal website as seen on a Smart Phone. Notice how the normal website, left, appears small and hard to read