By now, even if you are not very tech savvy, you have probably heard of Applications for Smart Phones or ‘Apps’, as they are commonly referred to. If you aren’t aware of what exactly they are, the best way to describe them is by saying that they are like little software programs that sit within a Smart Phone or Website. Apps can contain just about anything you want them to and can be free to download or may come at a price or may be free to download with an option to upgrade to a premium offering. You set the parameters. The best Apps contain great, useful and informative content that can range from anything from video games, satellite navigation, metric convertors, news, cookery tips or coupons and exclusive deals depending on what type of business the App maker is trying to develop for and who the target audience is.
Apps for Smart Phones typically fall into two categories – Apps for iPhone and Apps for Android. The iPhone Apps require approval from Apple before being available in the Apple marketplace while the Android marketplace is self-regulated by its users.
Transmission Management covers both market places and can help you brainstorm, plan, develop and build your App so that it services the specific needs of both you and your customers.